MODULE 0

Access, Ad Account, Billing & Settings

0/5

Cold Campaign SOP

GOAL: Drive qualified cold traffic without burning budget.

COLD SOP

Complete Setup

0/12

🛑 DO NOT TOUCH FOR 72 HOURS

After launching, wait 72 hours before editing anything.

MODULE 1

First Search Campaign

0/8

MODULE 2

Audience Refinement

0/8

🎯 Lead vs Page Decision

A) LEAD FORM

For guides, reports, webinars

B) LANDING PAGE

For sales & services

C) CALENDAR

Retargeting only ($2K+)

PATH A

Lead Form

0/5

PATH B

Landing Page

0/2

PATH C

Calendar

0/3

LinkedIn Creative Rule

Users are in work mode, not shopping mode. Credibility + Clarity beats hype.

MODULE 4

Creative That Works

0/7

When To Retarget

Only build retargeting after 300+ clicks OR existing traffic.

MODULE 5

Retargeting Setup

0/8

MODULE 6

Pre-Flight Checklist

0/5

MODULE 7

Troubleshooting

0/4

🚨 Emergency Recovery

LinkedIn punishes panic. Stability beats cleverness.

MODULE 8

Emergency Playbook

0/8